Tripwolf is a travel guide, social network, reviews information, photo and video sharing platform, travel booking and blog posting site that allows the users to get all information about more 50000 destinations in the world (Europe, Asia, America, etc). This is the site that contains much tourist information that is being enriched by information, photos, comments, advice and recommendations of users and professionals.
This site might be very helpful to those who are planning their trip. They can get to know what the best hotels, restaurants, places to visit are or just get the general information about the country, its culture, traditions, etc. Besides, there is the possibility to download free of charge tourist guide in PDF format of an interested country. It is important to point out that “Tripwolf” targets first of all German and English markets. They have recently launched Spanish, French and Italian versions that allow this site to cover a huge audience. Their goal is to become the leading European web 2.0 guide for both inbound and outbound tourism in Europe.
The information placed on the site is provided by journalists, professional editorial from print travel guides like “Marco Polo” and “Footprint”, experienced travelers, or local experts (so-called “Trip Gurus”), and the users that want to share their trip experience with the others. Moreover, the users can create new locations, upload and edit content, then share their favorite places around the world with friends.
One of the big Tripwolf’s advantages is the possibility to add friends, send messages to other members, post status or location, and mark the favorite places to visit. Tripwolf facilitates its communication with a big audience due to its presence in such networks as Facebook, Twitter, Flickr, etc. They are going to join other social media such as StudiVZ (German Facebook clone), LinkedIn, Xing (German LinkedIn clone), Beebo, etc.
Besides, Tripwolf focuses a lot on partnership development. It can boast being partner with such institution “Footprint”, a print travel guidebook Footprint’s expert travel writers are known for providing intelligent, informative and culturally aware material. Or, “travellious” that is an on-line guide book. But it is interesting to know that among Tripwolf’s partners there are “Moving to London” (pieces of advice how to move to this city), “American passport” (visas’ support site with other tourist information), “Study Global Language courses”, the site that offers language education in different countries, “123people” is a people search engine that gathers personal information in the Internet.
Tripwolf is a company that is being developed financially very fast. Tripwolf CEO has recently raised $2.5 million in a funding round led by European travel publisher MairDumont Group along with investor Dieter von Holtzbrinck, a German entrepreneur who was chief of the Holtzbrinck Publishing Group for more than two decades.
Besides, it is necessary to mention constant Tripwolf revenues:
Advertising (display ads, Cost-per-click (CPC) deals, Google Adsense, ads in newsletter). Tripwolf has advertising networks representing in US, Canada, UK, Austria, Germany, and Switzerland.
Commission on each flight or hotel reservation. This system is applied in all on-line reservation centers like booking.com, hrs, etc.
Subscription from "longtail" partners. Tripwolf offers marketing services for niche travel businesses like diving schools, bed & breakfasts, etc. for a monthly / yearly subscription price like in yellow pages.
They get special representation on Tripwolf and tools for staying in contact with their customers.
There are other sites that have the same concepts that Tripwolf has. For example, “Epic Trip” is also a social platform that gathers the travelers that share their trip experience. This site combines photos, videos, blogs, reviews of destinations, attractions, and hotels. It also possesses travel guides as Tripwolf and has the link with such social networks as Facebook, etc.
Another competitor can be called “PlanetEye”. This site contains geotagged photo
graphy; leading edge mapping technology and extensive content from in-house writers and a growing number of professional sources. It is designed for travelers who want a new and exciting way to explore where to go and what to do. This site offers interesting photographs, attractions, hotels and restaurants discovered on PlanetEye when they are planning a trip or simply putting together travel ideas. But in comparison to Tripwolf it is necessary to suscribe to these sites mentioned above.
Besides these sites, there are the similar ones like "WAYN" (Where Are You Now?), "TripUP", "HereOrThere", and "Travel Muse" that are travel-based social networks that aim to allow users to keep tabs on the friends they’ve met around the world, and meet new ones as well. They also offer the standard social networking features (photo sharing, video uploads, messaging) to foster these connections. In addition, users can share travel reviews for various categories like accommodation, dining, and nightlife.
Tripwolf is a company that focuses much on its technical development. The innovation that has been done recently by this company is Tripwolf iPhone application. So users can gather all the professional travel information currently available on the iPhone without the need to be constantly connected to the Internet. The Tripwolf iPhone application also allows users to choose how much information they want to use offline and also takes different network connection speeds into consideration. Users have the choice of downloading either text only or the whole package that includes pictures. All the functions within the application can also be performed offline and seamlessly synchronize with the Tripwolf platform once an Internet connection is found.
Concerning this model, it can be applied offline. For example, it is possible to create brochures that will include the professional and travelers’ reviews and notes; it can be possible to share photos, recommendations, pieces of advice, etc. But in this case the feedback will be much slower than on-line.
Tripwolf is a fast-developing company due to its innovations, social networks, and new products. Their business model seems to be sustainable for their services diversification, customers/suppliers communication, partnership development. Besides, the company is always searching for something new that makes it stronger on the market.
Tripwolf can increase its revenue by targeting other markets. It was said that it focuses in priority German and English markets and it started covering French, Spanish and Italian markets. But for example Russian and Chinese markets are very interesting, especially for their recent economic development. Tripwolf can also join other social networks as vkontakte (Russian Facebook clone).
The other measure that can be applying is customer loyalty program by providing the discounts or some promotion campaigns for constant clients.
Tripwolf might also use Freemium services such as providing more and up-dated information about some novelties in tourism world, the latest promotions for tickets and hotels, and offering some advantage if the followers subscribe to these services.
Tripwolf is also able to diversify its site. In general, it is destinated for the travelers, but it is possible to provide the info about business trips or unite the professionals in tourism on this site where they will be able to share their experience and give the piece of advice to the travelers.
Tripwolf applies already affiliate business model using Banner Exchange, CPC and Revenue Sharing. Besides, Tripwolf can keep on developing its partnership with other institutions. Moreover, it can take the commission for indirect advertising as placing the restaurants, night clubs, casinos in the column TOP. And it is necessary to continue the development with “longtail partners” that can be a big source of revenue.
graphy; leading edge mapping technology and extensive content from in-house writers and a growing number of professional sources. It is designed for travelers who want a new and exciting way to explore where to go and what to do. This site offers interesting photographs, attractions, hotels and restaurants discovered on PlanetEye when they are planning a trip or simply putting together travel ideas. But in comparison to Tripwolf it is necessary to suscribe to these sites mentioned above.Besides these sites, there are the similar ones like "WAYN" (Where Are You Now?), "TripUP", "HereOrThere", and "Travel Muse" that are travel-based social networks that aim to allow users to keep tabs on the friends they’ve met around the world, and meet new ones as well. They also offer the standard social networking features (photo sharing, video uploads, messaging) to foster these connections. In addition, users can share travel reviews for various categories like accommodation, dining, and nightlife.
Tripwolf is a company that focuses much on its technical development. The innovation that has been done recently by this company is Tripwolf iPhone application. So users can gather all the professional travel information currently available on the iPhone without the need to be constantly connected to the Internet. The Tripwolf iPhone application also allows users to choose how much information they want to use offline and also takes different network connection speeds into consideration. Users have the choice of downloading either text only or the whole package that includes pictures. All the functions within the application can also be performed offline and seamlessly synchronize with the Tripwolf platform once an Internet connection is found.
Concerning this model, it can be applied offline. For example, it is possible to create brochures that will include the professional and travelers’ reviews and notes; it can be possible to share photos, recommendations, pieces of advice, etc. But in this case the feedback will be much slower than on-line.
Tripwolf is a fast-developing company due to its innovations, social networks, and new products. Their business model seems to be sustainable for their services diversification, customers/suppliers communication, partnership development. Besides, the company is always searching for something new that makes it stronger on the market.
Tripwolf can increase its revenue by targeting other markets. It was said that it focuses in priority German and English markets and it started covering French, Spanish and Italian markets. But for example Russian and Chinese markets are very interesting, especially for their recent economic development. Tripwolf can also join other social networks as vkontakte (Russian Facebook clone).
The other measure that can be applying is customer loyalty program by providing the discounts or some promotion campaigns for constant clients.
Tripwolf might also use Freemium services such as providing more and up-dated information about some novelties in tourism world, the latest promotions for tickets and hotels, and offering some advantage if the followers subscribe to these services.
Tripwolf is also able to diversify its site. In general, it is destinated for the travelers, but it is possible to provide the info about business trips or unite the professionals in tourism on this site where they will be able to share their experience and give the piece of advice to the travelers.
Tripwolf applies already affiliate business model using Banner Exchange, CPC and Revenue Sharing. Besides, Tripwolf can keep on developing its partnership with other institutions. Moreover, it can take the commission for indirect advertising as placing the restaurants, night clubs, casinos in the column TOP. And it is necessary to continue the development with “longtail partners” that can be a big source of revenue.
Good work - what are some possible long tail partners?
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