Long Tail Concept

Long Tail concept describes the niche strategy of businesses that sell a large number of unique items in general in small quantities. This concept stipulates the collective demand for less-popular items can exceed the all the most popular added together (for example, Amazon, Rhapsody, etc)

The customer in charge environnement is the concept that defines the act when the client chooses him/herself the product he/she wants to find or to purchase. And typing a needed product, the searching engine starts offering different sites with a large array of products, in such a way the client can choose what he/she exactly wants.

Analyzing these two definitions I can say that long tail concept fits ideally with the concept customer in charge environment. The clients choose the « star » products (the best products) and in such a way the long tail concept allows to the web-site owners to understand better customers’ needs and wishes and to identify the niches in order to offer to the client the product that he/she really wants.

For reinforcing my conviction that long tail concept fits with charge in customer environment we can take the example of « Daily Motion », the site where the Internet users can see and place videos they want. « Daily motion » site is a perfect example of long tail example because it carries large collections of music just as easily as just a small selection This site is made in such a way that Internet users can type any name of the song or clip and to find many offers. This site is also referred to « charge in customer » environment because Internet users can vote for the clips, can express their opinions leaving the comments, make indirect promotion of some clips, as it was the case with the French singer Gregoire that became very popular due the Internet users.

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